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That Time I Was Hired to Write Ad Copy for Axe Body Spray

Tyler Burke March 25, 2017

I was recently asked to answer some questions by the editors at Open Book, and I chose their Dirty Dozen format (or, 12 things you didn't know about me—which should in truth be a number approaching at least 437, because we're strangers like that).

In any case, after I sent off my answers, I thought of a thirteenth item. And not to put too fine a point on this late-breaking addition—it's just possibly the best thing I've ever written.

Years ago, I was hired as a copywriter for Axe Body Spray. I was initially hesitant (as any sane young woman might be), but damn it, I persisted.  The client's brief requested some quippy lines for a scent which was only available in Canada during the summer. This is what I came up with:

"Axe Fever. Limited Edition. Unlimited Action."

I nailed it! Or I thought I had? Apparently I had so embodied my Axe writing role that I eclipsed the good taste of my audience: the Canadian market. My copy was rejected. It's likely nobody remembers the wobbly lines I wrote to replace that gem of a slogan, but how could I ever know? I don't know a single adult who buys this stuff (alas, I have no one to "axe").

And now I return to (or finally get to) the original purpose of this post. If my 12 answers for Open Book don't interest you on face value alone, you could possibly use them to guess all my passwords? Right? Like those Facebook apps which are basically game-ponds for phishing. Here are my answers.

And here's Open Book's intro:

She writes, she draws, she starts record labels -- is there anything Tyler Clark Burke can't do? The multi-hyphenate artist has now added another line to her impressive c.v. with the charming, wacky, colourful picture book Bill Bowerbird and the Unbearable Beak-Ache (OwlKids).

In the book, the titular Bill finds himself having a rough day with his very bad beak-ache, but with the help of some friends (including a zebra and yak) he learns about staying positive in tough times. Fun and vibrant, the book is creative and full of energy. It's also a neat way to talk about animals with the little ones in your life (bowerbirds are a fascinating species known for their colourful nests).

We're excited to have Tyler on Open Book today to take our Dirty Dozen challenge, which asks authors to share 12 unexpected facts about themselves. She tells us about one very hardcore way to get over a fear of public speaking, her family connection to The Maltese Falcon, and "the Winnipeg Raft Race". 

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Read my full list of arcana on Open Book here.

← More Uses for Duct Tape Bath Bombs! →
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BUY NOW!

“Humorous, cheery, imaginative illustrations present, both in interior art and on endpapers, the denizens of upper and lower gums as close-knit, supportive companions.”
— KIRKUS REVIEWS

“…A fun and humorous take on tooth loss that is sure to be a relatable hit with those facing their own inevitable dental coming of age.”
— SCHOOL LIBRARY JOURNAL


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“This insightful and thought-provoking title can be shared with people of all ages.”
— BOOKLIST

“With sumptuous illustrations and thought-provoking verses, Burke’s meditation can serve as a quiet bedtime story or a deep conversation starter.”
— KIRKUS REVIEWS

“This is an important book for any child experiencing the loss of a loved one…”
— SCHOOL LIBRARY JOURNAL


Stay tuned for THE LAST LOOSE TOOTH, due out in 2020 with Random House!


Recent photos from Instagram:

A quirky candid moment.
Hugo painted Rooksby’s nails. Rooksby painted Hugo’s.
Spring has sprung.
I walked out to my studio in the backyard for the first time in weeks. The plants weren’t looking so hot—which I can’t entirely blame on my self-isolation 😬—but everything else was the same. It was nice to sit at my desk for
I spend most of my day in bed right now, staring at this light Rooksby broke last month. You would think it would bother me, the exposed lightbulb, but I actually find it more interesting to look at now.
I caught a live one.
And now for one of my favourite photos of Rooksby. I wanted to check her weight so I took her to grocery store. #cabbage #patch #kid
I have picked the dreaded C-19 in VIRAL BINGO.
❌
I have also had a lot of time to think about good things and boring things. I’ve undone years of crossword sobriety by logging at least 17 games yesterday. 19 ACROSS: Stay safe. SOLUTION: Stay ho
One of my all-time favourite photos of Hugo popped up in my Facebook feed this morning. I present: RECLINING DUDE.
Rooksby standing in the dirt, wearing white stockings, telling me something serious. Hugo a vision in stripes.
Standards are lower right now.
Chiller than thou. 😂
Rooksby freestyling her bread after I assembled the @nytcooking’s no-knead bread for the first time. We’re going to have a taste test tomorrow.
I started an easy no-knead bread last night and finished it this morning. I carried the Dutch oven to the counter and blindly grabbed a napkin from the drawer. It was one my mother gave me years ago, one made by my Italian great-grandmother. I’
I bid on this painting on a whim about a year ago. It was an online auction website and I was the only bidder. I liked it partly because my mom’s name VAL appeared prominently on the canvas. I also just liked it.
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Now it’s the first pict
I’ve been waiting for this day to come for years. Boggle is officially in play!
Rooksby.
Hugo.
Let sleeping “dogs” lie. 
#8 #infinity #quarantine